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BTA Sports and SCCG BTA Sports Partners with SCCG Management

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BTA Sports Partners with SCCG to Expand AI Analytics Reach

At BTA Sports, we are building tools for a smarter era of sports betting, fantasy sports, and fan engagement. As more fans look for better ways to understand games, evaluate probabilities, and make informed decisions, we believe advanced analytics should be easier to access, easier to understand, and more useful in real time.

That is why we are excited to share our partnership with SCCG Management, a global advisory firm with deep experience across gaming, sports betting, iGaming, media, and sports entertainment.

Through this partnership, SCCG will help introduce BTA Sports to a broader network of sportsbook operators, DFS platforms, sports media companies, affiliate networks, iGaming technology providers, leagues, franchises, and other strategic partners around the world.

For us, this partnership is about bringing better decision-making tools to more areas of the sports ecosystem.

BTA Sports gives users access to AI-powered predictions, player prop analysis, risk evaluation, and fantasy optimization tools. Our platform is designed to help bettors and fantasy players understand not only what an outcome might be, but also how risk, probability, and key inputs can shape a decision.

We do not accept wagers or operate as a sportsbook. Instead, our focus is on building decision-support technology that helps users engage with sports data in a smarter and more transparent way.

This partnership also supports our long-term vision of expanding BTA Sports across additional sports and global markets. As international betting and fan engagement continue to grow around major competitions, including FIFA and global football, we see a strong opportunity to bring smarter analytics to fans and partners beyond the U.S. sports market.

Working with SCCG gives us an opportunity to accelerate that vision. Their global network and industry experience will help us build new relationships, explore new distribution opportunities, and introduce BTA Sports to partners looking for innovative ways to engage the next generation of sports fans.

Our mission remains the same: to make advanced sports analytics more accessible, actionable, and valuable for everyone who wants to engage with sports in a smarter way.

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